Zions Bank giving marketing lessons

Maybe I'm weird (not really up for debate, ask my wife), but doesn't it seem as if something amazing wouldn't need the word amazing attached to it? This credit card offer is from here.

It's the capital Z that gives it that extra special touch. Compare that with the understated simplicity of AMEX.

In terms of cash back cards, it's hard to beat AMEX Blue Cash or the Fidelity AMEX Card. But then again, the word amazing isn't printed on these cards, so who knows.